GU Retail Management Question Paper 2024 [Gauhati University BCom Question Papers]

In this post, we have provided the Gauhati University BCom Retail Management Question Paper 2024, which is very helpful for NEP FYUGP BCom 4th Semester Students. Retail Management also comes under the BCom 4th Semester Marketing Major, so students can use this question paper for their preparation. By the way, this question paper was previously held for BCom 6th Semester regular students, but it is now very useful for 4th Semester students under the Marketing Major.

Gauhati University BCom Retail Management Question Paper 2024 

Gauhati University BCom  Skill Enhancement Course

 (SEC 1/2 – PSS/RM)

2024

Retail Management

Paper Code: COM-SE-6024

Full Marks: 50

Time: Two Hours

The figures in the margin indicate full marks for the questions.

1. Answer the following questions as directed: (1×4=4)

1. ‘Vishal Mega Mart’ is an example of:
   (i) Hypermarket store
   (ii) Departmental store
   (iii) Speciality store
   (iv) Parasite store
   (Choose the correct one)
2. Who proposed the social marketing concept?
   (i) N. H. Borden
   (ii) Philip Kotler
   (iii) Henry L. Hansen
   (iv) Ben E. Enis
   (Choose the correct one)
3. Retailing helps to create Place, Time, and Possession utilities. (True / False)
4. The first step in consumer buying process is __________. (Fill in the blank)

2. Answer the following questions briefly: (2×3=6)

1. What do you mean by Departmental store?
2. What is direct marketing?
3. What is Store Security?

3. Answer any two of the following questions briefly: (5×2=10)

1. Explain the features of retailing.
2. Explain the importance of Advertisement in retailing.
3. What do you mean by Visual Merchandise?
4. What do you mean by Supply Chain?

4. Answer any three of the following: (10×3=30)

1. What is retailing? Explain the emerging trends in retailing.
2. What are different types of retail format? Discuss briefly the ownership format of retailing.
3. What is retail store operation? Discuss the elements of retail store operation.
4. What are the factors that a retailer needs to take into account while choosing a location for a retail store? Discuss.
5. What is Store layout? Discuss the different types of store layout.
6. What is merchandise pricing? What are the different types of retail pricing? Explain.

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