Service Marketing Question Paper 2023 [Dibrugarh University BCom 6th Semester CBCS]

In this post, we have provided the Dibrugarh University BCom 6th Semester Service Marketing Question Paper 2023. This question paper can be very helpful for your preparation, whether you're preparing for sessional exams or final exams.

Dibrugarh University BCom 6th Semester Service Marketing Question Paper 2023

Dibrugarh University

TDC 6th Semester Examination, 2023 (May/June)

Discipline Specific Elective – Commerce

Paper: DSE-601 (GR-III) Service Marketing

(For Honours and Non-Honours)

Full Marks: 80, Pass Marks: 32, Time: 3 hours

The figures in the margin indicate full marks for the questions

1. (a) Fill in the blanks: (1×4 = 4 marks)

(i) The marketing environment is the _____ environment.

(ii) The service product is a bundle of _____.

(iii) Strength and weaknesses are _____ factors in service marketing.

(iv) _____ segments are measurable.

(b) Write True or False:

(i) Domestic tourism involves residents travelling to another country.

(ii) Customers’ perception is not the main factor that determines the customers’ evaluation.

(iii) Services are homogeneous whereas goods are heterogeneous in service marketing.

(iv) Psychographic segmentations refer to the consumer groups in terms of demographic similarities.

2. Write short notes on any four of the following: (4×4 = 16 marks)

(a) Marketing positioning

(b) Features of tourism

(c) Quality in service

(d) Service marketing triangle

(e) Service marketing segmentation

(f) Goods vs. Services

3. (a) Define service marketing. Explain the different components of the service marketing triangle.(3+11 = 14 marks)

Or

(b) What do you mean by service environment? Explain the broad classification of services.(7+7 = 14 marks)

4. (a) What do you mean by customers’ expectation? Explain the factors that influence customers’ expectation of services.(3+11 = 14 marks)

5. (a) Discuss the role of advertising in service marketing. Distinguish between advertising and publicity of services.(10+4 = 14 marks)

Or

(b) What do you mean by quality service? Discuss the causes behind service quality problems. (2+12 = 14 marks)

6. (a) Explain the marketing practices of hospital services in India. (14 marks)

Or

(b) Define tourism marketing. Discuss about the various types of tourism segmentation.(2+12 = 14 marks)

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