Gauhati University BCom 6th Sem Marketing of Services Notes

Marketing of Services Notes & Solution [Gauhati University BCom 6th Sem. NEP FYUGP]

In this page we have provided Gauhati University BCom 6th Semester NEP FYUGP Marketing of Services Notes & Solution.

In this page we have provided Gauhati University BCom 6th Semester NEP FYUGP Marketing of Services Notes & Solution, prepared as per the latest syllabus for better exam preparation.

Unit	Topic	Link
Unit I	Introduction to Services	View
Unit II	Service Marketing Mix	View
Unit III	Service System & Customer Behaviour	View
Unit IV	Service Decision Process	View

View Demo Buy PDF

Benefits of Our Ebook

Based on latest NEP FYUGP syllabus
Simple and easy-to-understand language
Unit-wise structured notes
Covers all important topics
Exam-oriented content
Helpful for quick revision

These notes are designed to help you understand concepts clearly and prepare effectively for your exams. Make sure to go through each unit and practice regularly for the best results.

About the author

We're here to make learning easier for you! If you have any questions or need clarification, feel free to drop a comment we’d love to help!

Post a Comment

Post a Comment

<script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/344097953-widgets.js"></script>
<script type='text/javascript'>
window['__wavt'] = 'APlU3lx506lSXmYv6pQn3tyg8lOn:1777041453196';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d7244282250909745415','//www.thetreasurenotes.in/2026/04/marketing-of-services-notes-solution.html?m\x3d0','7244282250909745415');
_WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '7244282250909745415', 'title': 'The Treasure Notes', 'url': 'https://www.thetreasurenotes.in/2026/04/marketing-of-services-notes-solution.html?m\x3d0', 'canonicalUrl': 'https://www.thetreasurenotes.in/2026/04/marketing-of-services-notes-solution.html', 'homepageUrl': 'https://www.thetreasurenotes.in/?m\x3d0', 'searchUrl': 'https://www.thetreasurenotes.in/search', 'canonicalHomepageUrl': 'https://www.thetreasurenotes.in/', 'blogspotFaviconUrl': 'https://www.thetreasurenotes.in/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': true, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': 'UA-226111616-1', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22The Treasure Notes - Atom\x22 href\x3d\x22https://www.thetreasurenotes.in/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22The Treasure Notes - RSS\x22 href\x3d\x22https://www.thetreasurenotes.in/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22The Treasure Notes - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/7244282250909745415/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22The Treasure Notes - Atom\x22 href\x3d\x22https://www.thetreasurenotes.in/feeds/1113974990268034645/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseClientId': 'ca-pub-7611042061885122', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': true, 'adsenseAutoAds': true, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/1d38d69c812f94fa', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'X', 'key': 'twitter', 'shareMessage': 'Share to X', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Read more', 'pageType': 'item', 'postId': '1113974990268034645', 'postImageThumbnailUrl': 'https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0lnkHSR_-epxEHbivvuEhU8sllvCvt84fDIPnde95Pwc3cCweiveinh-lA-0at_82qPn1XuT-CiCwpo02nEM_eYy45nOf88o1e5Oum_BAX8WpSJNLd3AiVo10-7Lo0L7TQ8UMfPjc6q1QOLRsbNgjyo6uGEafHAjLKsFI395Vg2jNV32We_JVnfi0Ohv/s72-c/marketing%20of%20services.webp', 'postImageUrl': 'https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0lnkHSR_-epxEHbivvuEhU8sllvCvt84fDIPnde95Pwc3cCweiveinh-lA-0at_82qPn1XuT-CiCwpo02nEM_eYy45nOf88o1e5Oum_BAX8WpSJNLd3AiVo10-7Lo0L7TQ8UMfPjc6q1QOLRsbNgjyo6uGEafHAjLKsFI395Vg2jNV32We_JVnfi0Ohv/s768/marketing%20of%20services.webp', 'pageName': 'Marketing of Services Notes \x26 Solution [Gauhati University BCom 6th Sem. NEP FYUGP]', 'pageTitle': 'The Treasure Notes: Marketing of Services Notes \x26 Solution [Gauhati University BCom 6th Sem. NEP FYUGP]', 'metaDescription': 'In this page we have provided Gauhati University BCom 6th Semester NEP FYUGP Marketing of Services Notes \x26 Solution.'}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard!', 'ok': 'Ok', 'postLink': 'Post Link'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Custom', 'isResponsive': true, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Marketing of Services Notes \x26 Solution [Gauhati University BCom 6th Sem. NEP FYUGP]', 'description': 'In this page we have provided Gauhati University BCom 6th Semester NEP FYUGP Marketing of Services Notes \x26 Solution.', 'featuredImage': 'https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0lnkHSR_-epxEHbivvuEhU8sllvCvt84fDIPnde95Pwc3cCweiveinh-lA-0at_82qPn1XuT-CiCwpo02nEM_eYy45nOf88o1e5Oum_BAX8WpSJNLd3AiVo10-7Lo0L7TQ8UMfPjc6q1QOLRsbNgjyo6uGEafHAjLKsFI395Vg2jNV32We_JVnfi0Ohv/s768/marketing%20of%20services.webp', 'url': 'https://www.thetreasurenotes.in/2026/04/marketing-of-services-notes-solution.html?m\x3d0', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 1113974990268034645}}, {'name': 'widgets', 'data': [{'title': 'The Treasure Notes (Header)', 'type': 'Header', 'sectionId': 'sec_Header_Title', 'id': 'Header01'}, {'title': 'Search Study Materials', 'type': 'BlogSearch', 'sectionId': 'sec_Header_Search', 'id': 'BlogSearch01'}, {'title': 'Header Icon', 'type': 'TextList', 'sectionId': 'sec_Header_Icon', 'id': 'TextList01'}, {'title': 'Navigation Menu (Simple)', 'type': 'PageList', 'sectionId': 'sec_Nav_Widgets_1', 'id': 'PageList01'}, {'title': 'Social Links', 'type': 'LinkList', 'sectionId': 'sec_Nav_Widgets_2', 'id': 'LinkList04'}, {'title': 'ASSEB Class 11 \x26amp; 12 Updated Notes', 'type': 'Image', 'sectionId': 'sec_Carousel', 'id': 'Image01'}, {'title': 'Achieve 9.5+ SGPA/CGPA', 'type': 'Image', 'sectionId': 'sec_Carousel', 'id': 'Image02'}, {'title': 'Buy Now Latest Ebooks/PDFs', 'type': 'Image', 'sectionId': 'sec_Carousel', 'id': 'Image03'}, {'title': 'Join Telegram Channel', 'type': 'Image', 'sectionId': 'sec_Carousel', 'id': 'Image05'}, {'title': 'Custom Home Page', 'type': 'HTML', 'sectionId': 'sec_Top_Widgets', 'id': 'HTML14'}, {'title': 'Search Button', 'type': 'HTML', 'sectionId': 'sec_Top_Widgets', 'id': 'HTML10'}, {'title': 'Above Pinned Post Ad', 'type': 'LinkList', 'sectionId': 'sec_Top_Widgets', 'id': 'LinkList82'}, {'title': 'Blog Posts', 'type': 'Blog', 'sectionId': 'sec_Main_Widgets', 'id': 'Blog01', 'posts': [{'id': '1113974990268034645', 'title': 'Marketing of Services Notes \x26 Solution [Gauhati University BCom 6th Sem. NEP FYUGP]', 'featuredImage': 'https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0lnkHSR_-epxEHbivvuEhU8sllvCvt84fDIPnde95Pwc3cCweiveinh-lA-0at_82qPn1XuT-CiCwpo02nEM_eYy45nOf88o1e5Oum_BAX8WpSJNLd3AiVo10-7Lo0L7TQ8UMfPjc6q1QOLRsbNgjyo6uGEafHAjLKsFI395Vg2jNV32We_JVnfi0Ohv/s768/marketing%20of%20services.webp', 'showInlineAds': true}], 'footerBylines': [{'regionName': 'footer1', 'items': [{'name': 'author', 'label': 'Published by'}, {'name': 'timestamp', 'label': 'On'}, {'name': 'comments', 'label': 'Comment'}, {'name': 'share', 'label': ''}]}, {'regionName': 'footer2', 'items': [{'name': 'labels', 'label': 'in'}]}], 'allBylineItems': [{'name': 'author', 'label': 'Published by'}, {'name': 'timestamp', 'label': 'On'}, {'name': 'comments', 'label': 'Comment'}, {'name': 'share', 'label': ''}, {'name': 'labels', 'label': 'in'}]}, {'title': 'Post Middle Ads', 'type': 'LinkList', 'sectionId': 'sec_Main_Widgets', 'id': 'LinkList84'}, {'title': 'Trending Posts \ud83d\udd25', 'type': 'PopularPosts', 'sectionId': 'sec_Side_Widgets', 'id': 'PopularPosts01', 'posts': [{'title': 'GU BCom 4th Sem All Question Papers, Solved Papers, Important Questions and Notes [Gauhati University BCom 4th Semester NEP FYUGP]', 'id': 7798670921807045335}, {'title': 'GU BCom 2nd Sem Question Papers, Solved Papers, Notes \x26 PDFs [Gauhati University BCom 2nd Sem FYUGP Papers]', 'id': 8400773034800082370}, {'title': 'AHSEC Class 12 The Last Lesson Questions Answers for 2026 Exam [HS 2nd Year English Solution]', 'id': 733369249417359162}, {'title': 'GU BCom 6th Sem All Question Papers, Solved Papers,Notes [Gauhati University BCom 6th Sem]', 'id': 5601172311966885638}, {'title': 'English Communication 2024 Solved Question Paper [Gauhati University 2nd Semester NEP FYUGP]', 'id': 8893437076838297567}]}, {'title': 'Telegram Channel', 'type': 'HTML', 'sectionId': 'sec_Side_Sticky', 'id': 'HTML7'}, {'title': 'Sticky Ad [Desktop]', 'type': 'LinkList', 'sectionId': 'sec_Side_Sticky', 'id': 'LinkList86'}, {'title': 'Take me back', 'type': 'HTML', 'sectionId': 'sec_Error_404', 'id': 'HTML404'}, {'title': 'The Treasure Notes', 'type': 'Image', 'sectionId': 'sec_Footer_Widgets_1', 'id': 'Image21'}, {'title': 'Social Media Links', 'type': 'LinkList', 'sectionId': 'sec_Footer_Widgets_1', 'id': 'LinkList21'}, {'title': 'Credit', 'type': 'HTML', 'sectionId': 'sec_Footer_Credit', 'id': 'HTML21'}, {'title': 'Mobile Menu', 'type': 'TextList', 'sectionId': 'sec_Mobile_Menu', 'id': 'TextList99'}, {'title': 'Labels', 'type': 'Label', 'sectionId': 'sec_Theme_Hidden', 'id': 'Label41'}, {'title': '\u09af\u09cb\u0997\u09be\u09af\u09cb\u0997 \u09ab\u09b0\u09cd\u09ae', 'type': 'ContactForm', 'sectionId': 'sec_Theme_Hidden', 'id': 'ContactForm41'}, {'title': 'Pageviews last month', 'type': 'Stats', 'sectionId': 'sec_Theme_Hidden', 'id': 'Stats41'}, {'title': 'Cookie Consent [NoTitle]', 'type': 'LinkList', 'sectionId': 'sec_Addon_Widgets', 'id': 'LinkList63'}]}]);
_WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header01', 'sec_Header_Title', document.getElementById('Header01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogSearchView', new _WidgetInfo('BlogSearch01', 'sec_Header_Search', document.getElementById('BlogSearch01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_TextListView', new _WidgetInfo('TextList01', 'sec_Header_Icon', document.getElementById('TextList01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PageListView', new _WidgetInfo('PageList01', 'sec_Nav_Widgets_1', document.getElementById('PageList01'), {'title': 'Navigation Menu (Simple)', 'links': [{'isCurrentPage': false, 'href': 'https://www.thetreasurenotes.in/p/about-us.html', 'title': 'About'}, {'isCurrentPage': false, 'href': 'https://www.thetreasurenotes.in/p/contact-us.html', 'title': 'Contact'}, {'isCurrentPage': false, 'href': 'https://www.thetreasurenotes.in/p/privacy-policy.html', 'title': 'Privacy'}, {'isCurrentPage': false, 'href': 'https://www.thetreasurenotes.in/p/disclaimer.html', 'title': 'Disclaimers'}, {'isCurrentPage': false, 'href': 'https://www.thetreasurenotes.in/p/sitemap.html', 'title': 'Sitemap'}, {'isCurrentPage': false, 'href': '#', 'title': 'DMCA'}, {'isCurrentPage': false, 'href': '#', 'title': 'Updates'}], 'mobile': false, 'showPlaceholder': true, 'hasCurrentPage': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList04', 'sec_Nav_Widgets_2', document.getElementById('LinkList04'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image01', 'sec_Carousel', document.getElementById('Image01'), {'resize': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image02', 'sec_Carousel', document.getElementById('Image02'), {'resize': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image03', 'sec_Carousel', document.getElementById('Image03'), {'resize': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image05', 'sec_Carousel', document.getElementById('Image05'), {'resize': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML14', 'sec_Top_Widgets', document.getElementById('HTML14'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML10', 'sec_Top_Widgets', document.getElementById('HTML10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList82', 'sec_Top_Widgets', document.getElementById('LinkList82'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog01', 'sec_Main_Widgets', document.getElementById('Blog01'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/1827932055-lbx.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/828616780-lightbox_bundle.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList84', 'sec_Main_Widgets', document.getElementById('LinkList84'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts01', 'sec_Side_Widgets', document.getElementById('PopularPosts01'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML7', 'sec_Side_Sticky', document.getElementById('HTML7'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList86', 'sec_Side_Sticky', document.getElementById('LinkList86'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML404', 'sec_Error_404', document.getElementById('HTML404'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image21', 'sec_Footer_Widgets_1', document.getElementById('Image21'), {'resize': true}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList21', 'sec_Footer_Widgets_1', document.getElementById('LinkList21'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML21', 'sec_Footer_Credit', document.getElementById('HTML21'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_TextListView', new _WidgetInfo('TextList99', 'sec_Mobile_Menu', document.getElementById('TextList99'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label41', 'sec_Theme_Hidden', document.getElementById('Label41'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_ContactFormView', new _WidgetInfo('ContactForm41', 'sec_Theme_Hidden', document.getElementById('ContactForm41'), {'contactFormMessageSendingMsg': 'Sending...', 'contactFormMessageSentMsg': 'Your message has been sent.', 'contactFormMessageNotSentMsg': 'Message could not be sent. Please try again later.', 'contactFormInvalidEmailMsg': 'A valid email address is required.', 'contactFormEmptyMessageMsg': 'Message field cannot be empty.', 'title': '\u09af\u09cb\u0997\u09be\u09af\u09cb\u0997 \u09ab\u09b0\u09cd\u09ae', 'blogId': '7244282250909745415', 'contactFormNameMsg': 'Name', 'contactFormEmailMsg': 'Email', 'contactFormMessageMsg': 'Message', 'contactFormSendMsg': 'Send', 'contactFormToken': 'APlU3lx692Oz3lGXX680qW78oydD:1777041453196', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_StatsView', new _WidgetInfo('Stats41', 'sec_Theme_Hidden', document.getElementById('Stats41'), {'title': 'Pageviews last month', 'showGraphicalCounter': false, 'showAnimatedCounter': false, 'showSparkline': true, 'statsUrl': '//www.thetreasurenotes.in/b/stats?m\x3d0\x26style\x3dBLACK_TRANSPARENT\x26timeRange\x3dLAST_WEEK\x26token\x3dAAfhxX2B5kDmx8_mtmYbuRYZKB7VoTteiNejQvEU_H98_rn1u0qk6iAvVGU6kdENESsZqfOfgs-goiFURdZBLz8'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList63', 'sec_Addon_Widgets', document.getElementById('LinkList63'), {}, 'displayModeFull'));
</script>
</body>