Advertising Management 2022 Question Paper [Dibrugarh University BCom 6th Semester CBCS]

Dibrugarh University Advertisement Management Question Paper 2022 

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If you want to read in detail Dibrugarh University Advertisement Management Question Paper 2022 Bcom 6th Semester as per CBCS Pettern read this Post from top to bottom and try to solve this question paper if you have any problem regarding to the solution of question paper you can also follow our solution.

Advertisement Management Paper 2022

2022

COMMERCE

(Discipline Specific Elective)

(Honours and Regular)

Paper: DSE-602 (Gr-III) 

Advertising Management

Full Marks: 80

Pass Marks: 32

Time: 3 hours

The figures in the margin indicate full marks for the questions

Question No.1. Write True or False: 1x8=8

(a) Advertisement is a message.

(b) Advertisement is a two-way communication.

(c) There is no difference between advertisement and publicity.

(d) Advertisement educates consumers.

(e) Newspaper is the most effective media of advertisement in rural areas.

(f) Advertising agency is a separate department of advertising management.

(g) Advertisement is an investment.

(h) There is a relation between market research and advertisement.

Question No.2. Write short notes on (any four) 4x4=16

(a) Advertising management.

(b) Electronic media of advertisement.

(c) Ethics in advertisement.

(d) Legal issues in advertising.

(e) Characteristics of advertisement.

Question No.3. (a) Explain in detail the main characteristics of advertising management. 14

Or

(b) Discuss about different types of advertisement and their merits and demerits. 7+7=14

Question No.4. (a) What do you mean by advertisement planning? What issues are considered in the process of advertisement planning? 4+10=14

Or

(b) What is market segmentation? How does market segmentation advertisement? 4+10=14

Question No.5. (a) What are the creative aspects of advertisement? Discuss. 14

Or

(b) What do you mean by creative aspects of advertisement? How do these aspects influence consumer behaviour? 7+7=14

Question No.6. (a) What do you mean by advertising agency? How do the agencies help the marketers? 4+10=14

Or

(b) What are the different types of advertising agencies? Write the relationships between advertising agency and client. 6+8=14

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