GU Principles of Marketing Solved Question Paper 2023 [Gauhati University BCom CBCS]

Gauhati University B.Com CBCS 

Principles of Marketing Solved Paper 2023

4 (Sem-5/CBCS) COM HC 1 (POM)

2023

COMMERCE

(Honours Core)

Paper: COM-HC-5016

(Principles of Marketing)

Full Marks: 80

Time: Three hours

The figures in the margin indicate full marks for the questions.

1. Answer the following as directed: 1×10=10

(i) The starting point of any marketing activity is the..

(a) human needs and wants

(b) basic human needs

(c) biological condition of human beings

(d) All of the above

(Choose the correct answer) 

Ans:- (a) human needs and wants

(ii) Who is the father of modern marketing?

Ans:- Philip Kotler is often referred to as the father of modern marketing

(iii) Which of the following is a threat posed by marketing environment in India?

(a) Curtailment of and disinvestments in Public sector

(b) Liberalisation of Industrial licensing

(c) Survival of the fittest rule

(d) Removal of subsidies

(Choose the correct answer)

Ans:- (b) Liberalisation of Industrial licensing

(iv) Which of the following is useful for marketing segmentation?

(a) Prospects identification

(b) To know the customer's tasts and preferences

(c) To target current clients

(d) All of the above

(Choose the correct answer)

Ans:- (d) All of the above

(v) Which one of the following is not an element of demographic segmentation?

(a) Family size 

(b) Population density 

(c) Income 

(d) Religion 

Ans:- (d) Religion 

(vi) 'Assam Tea' stands for______positioning.

(Quality/Geographical area)

(Fill in the blank with correct alternative) 

Ans:- Geographical area. 

(vii) 'Mobile Handset' is an example of perishable goods.

(Write True or False) 

Ans:- False. 

(viii) Which one of the following brands owned and developed by producers ? 

(a) Individual brands 

(b) Family brands 

(c) Manufacturers brands 

(d) None of these

(Choose the correct answer)

Ans:- (c) Manufacturers brands

(ix) At maturity stage sales continue to increase at an increasing rate.

(Write True or False)

Ans:- False. 

(x) Promotion mix is an important element of________.

(a) Sales promotion 

(b) Marketing mix 

(c) Personal selling 

(d) All of the above 

(Fill in the blank with appropriate alternative)

Ans:- (b) Marketing mix 

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