E- Commerce (SEC) FYUGP Syllabus [Gauhati University BCom 2nd Semester]

Gauhati University BCom 2nd Semester E-Commerce (SEC) FYUGP Syllabus

Course Overview
The "E-Commerce" course for the FYUGP 2nd Semester at Gauhati University introduces students to the dynamic world of online transactions, providing them with an in-depth understanding of the concepts, technologies, and security measures that drive the digital economy. The course is structured into five units, encompassing theoretical knowledge and practical skills, ensuring students are well-equipped to navigate the e-commerce ecosystem.

Unit 1: Introduction to E-Commerce

Meaning, Nature, and Concepts
E-commerce refers to the buying and selling of goods and services over the internet. It is characterized by its ability to overcome geographical barriers, provide round-the-clock availability, and offer convenience to consumers and businesses alike.

Advantages and Disadvantages

• Advantages: Accessibility, cost-efficiency, wide reach, scalability, and personalized customer experience.
• Disadvantages: Security risks, lack of personal touch, dependence on technology, and potential for fraud.

Types of E-Commerce

1. B2B (Business-to-Business)
2. B2C (Business-to-Consumer)
3. C2C (Consumer-to-Consumer)
4. C2B (Consumer-to-Business)

E-Commerce Business Models
Business models define how companies deliver value online. Key elements include revenue streams, value propositions, and customer segments. Major models include marketplace platforms, subscription services, and direct-to-consumer websites.

Forces Driving E-Commerce
Technological advancements, internet penetration, mobile device usage, and evolving consumer behavior are major forces propelling e-commerce growth.

Technology in E-Commerce
The role of the World Wide Web and internet technology is central to e-commerce. This includes understanding their evolution, features, and how to design and launch e-commerce websites. Students will explore decisions regarding hardware, software, and whether to outsource or develop in-house.

Unit 2: Security and Encryption

Need for Security in E-Commerce
Given the sensitive nature of online transactions, e-commerce security ensures data protection, secure payment systems, and customer trust.

E-Commerce Security Environment

• Dimensions: Confidentiality, integrity, and availability.
• Scope: Protecting information, transactions, and users.

Security Threats
Common threats include hacking, sniffing, and cyber-vandalism. Students will learn about these methods and how to mitigate risks.

Technology Solutions
Encryption, secure communication channels, and measures to protect networks, servers, and clients are essential.

Unit 3: E-Payment Systems

Models and Methods of E-Payments

• Debit and credit cards
• Smart cards
• E-money

Digital Signatures
Understanding the process, working mechanism, and legal validity of digital signatures is crucial for secure transactions.

Payment Gateways and Online Banking
These systems facilitate seamless online payments, supported by electronic fund transfers, automated clearing houses, and ledger posting.

Risks in E-Payments
From fraud to system malfunctions, students will explore challenges in ensuring secure payment processes.

Unit 4: Online Business Transactions

Purpose and Applications
Online transactions simplify processes in industries like banking, insurance, and marketing. Key e-commerce applications include:

• E-Tailing: Platforms like Amazon and Flipkart.
• Online Services: Financial services, travel, and career platforms.
• Auctions and Portals: Specialized platforms for unique offerings.
• Online Learning and Entertainment: Popular mediums for education and leisure.

Unit 5: Website Designing

Introduction to HTML
Students will gain hands-on experience with HTML, including:

• Tags and Attributes: Text formatting, fonts, and hypertext links.
• Tables, Images, and Lists: Structuring content effectively.
• Forms and Frames: Capturing user input.
• Cascading Style Sheets (CSS): Styling websites for visual appeal.

Practical Lab Component

The course includes a practical component, with 2 lab sessions per week. This hands-on approach ensures students can apply their theoretical knowledge in designing and developing e-commerce websites.

Suggested Readings

1. E-Commerce by Kenneth C. Laudon and Carlo Guercio Traver
2. E-commerce: Strategy, Technology and Applications by David Whiteley
3. Electronic Commerce: Framework, Technology and Application by Bharat Bhaskar
4. E-Commerce: An Indian Perspective by PT Joseph
5. E-Commerce by KK Bajaj and Debjani Nag
6. E-Commerce by TN Chhabra
7. E-Commerce by Sushila Madan
8. An Introduction to HTML by TN Chhabra, Hem Chand Jain, and Aruna Jain

Conclusion

This course provides a solid foundation for understanding and applying e-commerce principles. With its blend of theoretical concepts and practical applications, students are well-prepared to excel in the digital economy.

Must Explore: GU B.Com 2nd Semester FYUGP Notes, Question Papers, Solved Papers (PDFs)