The Gauhati University BCom 5th Semester CBCS Principles of Marketing Question Paper 2024 (November/December) is an essential resource for students preparing for their upcoming examinations. This paper follows the Choice Based Credit System (CBCS), which was previously used in the 3-year degree course (TDC) structure. While the CBCS pattern is being replaced by the National Education Policy (NEP) FYUGP (4-Year Undergraduate Programme), the structure and content of these question papers remain highly valuable for students in both patterns.
Gauhati University BCom 5th Semester CBCS Principles of Marketing Question Paper 2024 (November/December)
2024
Full Marks: 80
Time: Three hours
(Principles of Marketing)
Paper Code: COM-HC-5016
COMMERCE (Honours Core)
4 (Sem-5/CBCS) COM HC1 (POM)
The figures in the margin indicate full marks for the questions.
1. Answer the following questions as directed: 1×10=10
(a) Marketing is important because it:
(i) improves standard of living
(ii) provides employment opportunities
(iii) utilise natural resources
(iv) All of the above
(Choose the correct answer)
(b) The final stage in the consumer buying decision model is:
(i) pre-purchase
(ii) post-purchase
(iii) purchase
(iv) None of the above
(Choose the correct answer)
(c) Marketing as a process aims at which one of the following?
(i) Satisfaction of customer needs
(ii) Selling products
(iii) Production
(iv) Profit-making
(Choose the correct answer)
(d) New product development starts with which one of the following steps?
(i) Test marketing
(ii) Concept testing
(iii) Idea screening
(iv) Idea generation
(Choose the correct answer)
(e) Feedback collection is a part of the marketing communication process. (Write True or False)
(f) Which one of the following is not an essential quality of a good brand name?
(i) Memorable
(ii) Hard to pronounce
(iii) Concise
(iv) Distinctive and enduring
(Choose the correct answer)
(g) Which of the following are included as components of physical distribution?
(i) Order processing, Sales promotion, Advertising
(ii) Product support services, Transport, branding
(iii) Pricing, Positioning, Warehousing
(iv) Inventory control, Transportation, Order processing
(Choose the correct answer)
(h) Social marketing aims to change people's behaviour. (Write True or False)
(i) Pricing is a non-managerial function. (Write True or False)
(j) What is consumerism?
2. Answer the following questions very briefly: 2×5=10
(i) What is rural marketing?
(ii) Mention the 4Ps of the marketing mix.
(iii) State what speciality goods are, citing examples.
(iv) Point out two functions of middlemen.
(v) Distinguish between advertising and public relations.
3. Answer any four of the following questions: 5×4=20
(a) State the importance of product positioning.
(b) What are the components of the marketing environment?
(c) State the stages of the consumer adoption process.
(d) Explain sales promotion methods.
(e) What are the factors affecting the price of a product?
(f) Discuss the importance of green marketing at present.
4. Answer any four of the following questions: 10×4=40
(a) State the nature of marketing. Elucidate the philosophy pertaining to the marketing concept. (4+6=10)
(b) What is the importance of consumer behaviour? Discuss the factors influencing consumer buying behaviour. (3+7=10)
(c) What is the role of labelling? Explain the stages of the product life cycle. (4+6=10)
(d) Distinguish between product differentiation and market segmentation. Explain the bases of market segmentation. (4+6=10)
(e) What are the types of distribution channels? Discuss the factors determining the choice of distribution channels. (5+5=10)
(f) What is a promotion mix? Discuss the factors affecting promotion mix decisions. (2+8=10)
(g) Explain various pricing policies available to a firm in making its pricing decision.
(h) What is a product line? Discuss the concept of the product mix and its dimensions, citing suitable examples. (2+8=10)
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Relevance for Current BCom Students (NEP FYUGP & CBCS)
- Continued Importance in NEP FYUGP (2nd Semester):Although the NEP FYUGP syllabus introduces some structural changes, the core concepts and principles of marketing remain consistent. Therefore, this question paper serves as a reliable study resource for students in their 2nd Semester under the NEP FYUGP system.
- Foundation for Advanced Studies:Principles of Marketing is a fundamental subject in the BCom curriculum. Mastering the concepts from the 5th Semester CBCS Question Paper will lay a strong foundation for advanced topics in later semesters.
Overview of the Principles of Marketing Question Paper (2024)
- Total Marks: 80
- Duration: 3 hours
- Question Format:
- Section 1: Objective-type questions (1×10=10 marks)
- Section 2: Short answer questions (2×5=10 marks)
- Section 3: Medium-length questions (5×4=20 marks)
- Section 4: Long answer questions (10×4=40 marks)
The paper emphasizes key areas of marketing, including:
- Consumer behavior
- Product life cycle
- Branding and labeling
- Pricing strategies
- Marketing communication
- Green marketing and sustainable practices
Why This Question Paper is Essential for Preparation
- Understanding the Exam Pattern:Reviewing past question papers helps students understand the distribution of marks, types of questions asked, and the focus areas of the syllabus.
- Focus on Key Topics:Important topics like consumer adoption process, sales promotion methods, distribution channels, and pricing strategies are frequently repeated in exams.
- Improved Time Management:Practicing the paper under timed conditions helps students develop better time management skills during the actual exam.
- Concept Clarity:Revisiting previous questions ensures clarity on theoretical concepts and practical applications in marketing.
Conclusion
The Gauhati University BCom 5th Semester CBCS Principles of Marketing Question Paper 2024 is not just a resource for current 5th-semester students but also for those following the NEP FYUGP pattern in their 2nd semester. It provides a solid foundation for understanding marketing principles and ensures that students are well-prepared to tackle examination challenges effectively.
For students aiming to excel in their exams, referring to and practicing this question paper will undoubtedly boost their confidence and performance.