Brand Management Question Paper 2025 [Gauhati University University FYUGP BCom 5th Sem]

If you are a B.Com 5th Semester student of Gauhati University, this post will help you a lot. Here we are sharing the Brand Management Question Paper 2025 for Marketing Major under the NEP FYUGP.

This question paper is useful for students preparing for the upcoming Gauhati University BCom 5th Sem Brand Management exam.

Gauhati University 

Commerce (Marketing)
BCM0500804 – Brand Management
Year: 2025
Time: 2.5 Hours
Full Marks: 60

1. Answer the following as directed. 1x8=8

1. What is meant by brand management?
   (i) Developing sales strategies
   (ii) Creating advertising campaigns
   (iii) Building and maintaining brand perception and value
   (iv) Conducting market research

2. Brand personality refers to a set of ______ characteristics associated with the brand.
   (i) Financial
   (ii) Human-like
   (iii) Technical
   (iv) Legal

3. Which of the following can contribute to brand associations?
   (i) Consistent messaging
   (ii) Inconsistent product quality
   (iii) Negative customer reviews
   (iv) Poor customer service

4. Private label brands are also known as
   (i) Licensed brand
   (ii) Manufacturer brand
   (iii) National brand
   (iv) Store brand

5. Logos are visual representations of a brand and help in brand recognition.
   (State whether the statement is True or False)

6. Brand image is fixed and cannot be changed once established.
   (State whether the statement is True or False)

7. Branding helps in creating customer ______ by establishing an emotional connection with them.
   (Fill in the blank)

8. Strong brand identity results in positive brand ______.
   (Fill in the blank)

2. Answer any six of the following question: 2x6=12

1. State the features of a good brand name.

2. What is disruptive branding?

3. Explain co-branding with examples.

4. Explain why a brand slogan is important for marketing.

5. What is brand positioning?

6. Explain the factors influencing brand–customer relationships.

7. Write about the challenges in brand planning.

8. What is global branding?

9. Write about any two successful retail brands.

10. State the objectives of brand management.

3. Answer any four of the following question. 5x4=20

1. Explain the features of a good brand name.

2. Discuss the advantages of brand extension.

3. Describe the strategies for building positive brand associations.

4. Discuss the stages in the evolution of brands with examples.

5. Explain the challenges faced by companies in maintaining brand equity over time.

6. Describe the different bases of market segmentation.

7. Explain the key elements of brand positioning.

8. Describe the strategies to strengthen brand–customer relationships.

4. Answer any two of the following question. 10x2=20

1. Discuss the different types of brands.

2. Describe the various components of brand identity with suitable examples.

3. Analyze the strategies for developing a strong brand image.

4. Explain the main reasons for brand repositioning by businesses.

5. Discuss the factors contributing to the growth of retail branding in India.

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Must Visit: GU BCom 5th Semester All Study Materials,Solved Papers

Why This Question Paper Is Useful

i) It helps you understand the exam pattern
ii) You can see the type of questions asked
iii) Helpful for revision before exams
iv) Very useful for Accounting Major students
v) Good for practice and confidence

How This Question Paper Helps in Exam Preparation

By reading this question paper, students can understand important topics and mark distribution. Practicing previous year question papers helps in writing better answers and managing time during the exam.

Frequently Asked Questions (FAQs)

Q1. Where I can get this Brand Management paper in pdf?
Ans: This question paper is for B.Com FYUGP 5th Semester students available in the treasure notes website.

Q2. Where I can get Solution of this Brand Management Question Paper 2025?
Ans: You can get free solution of this complete Brand Management Question Paper only on the treasure notes website. 

Q3. Is this question paper based on the FYUGP syllabus?
Ans: Yes, this question paper follows the FYUGP syllabus and exam pattern 2025 of Gauhati University.

Q4. Where can I get Complete Solution of BCom 5th Sem Major Subjects for free?
Ans: Please do visit our main page of Gauhati University FYUGP BCom 5th Sem link given below.

Q5. Can other B.Com students use this question paper?
Ans: Yes, other B.Com students can also refer to it, but it is mainly useful for Marketing Major students.

Final Note

This Gauhati University B.Com FYUGP 5th Semester Marketing Major Brand Management Question Paper 2025 pdf is a useful resource for exam preparation. Practice it properly to score better marks.

Best of luck for your exam 👍