GU Marketing of Services Question Paper 2014 [Gauhati University BCom FYUGP 6th Semester]

This post provides the Gauhati University BCom 6th Semester Marketing of Services Question Paper (May–June 2014). It follows the old Non-CBCS pattern and is useful for Gauhati University BCom FYUGP 6th Semester Marketing Major students studying the Marketing of Services subject.

Exam Details

• Subject: Marketing of Services
• Course: BCom FYUGP 6th Semester (Marketing Major)
• University: Gauhati University
• Exam: May–June 2014
• Pattern: Old Non-CBCS
• Full Marks: 80
• Time Allowed: 3 Hours

Marketing of Services Question Paper 2014 - (Non-CBCS) 

The figures in the margin indicate full marks for the questions.

1. Answer the following as directed (1×10 = 10)

a) Service satisfaction is not a component of service. (True/False)
b) Who developed the concept “Flower of Service”?
c) Which one of the following is not included in product mix of hospitals?
– Emergency service
– Maternity service
– Diagnostic service
– Pharmacy service
d) Core services, facilitating services and supporting services are the three elements of _____.
e) Name an industry that adopts “Two Part Pricing” strategy.
f) SBI introduced its market segmentation scheme and innovative loan programme in 1969/1970/1972/1980.
g) The word “Servuction” combines “Service” and _____.
– Function
– Production
– Introduction
– Distribution
h) In India which sector is known as “The Sunrise Sector”?
i) What is Zero Involvement Problem Solving (ZIPS)?
j) Tourists are ____.

2. Write short answers (2×5 = 10)

a) Reasons for the growth of the service sector in India.
b) Meaning of service evaluation.
c) Service delivery system.
d) Internal marketing.
e) Word of mouth promotion.

3. Write short notes on any four (5×4 = 20)

a) Channels of service distribution.
b) Employee participation in service encounters.
c) Front Office and Back Office.
d) Information search process.
e) Tourism service and users.
f) Growth of health care industry in India.

4–7. Long Answer Questions (10 Marks Each)

1. Service meaning and importance of service marketing.
2. Characteristics of services and challenges of intangibility.
3. Development of new services and sales promotion tools.
4. Customer behaviour and service process matrix.
5. Marketing of financial services and users of banking services.

Must Visit: GU BCom FYUGP 6th Sem Notes, Solved Papers, Important Questions

Why This Question Paper Is Useful

• Useful for understanding old Non-CBCS pattern
• Helps in concept clarity for Marketing of Services
• Important for revision and practice
• Helpful for Marketing Major students

Final Words: This Gauhati University BCom 6th Semester Marketing of Services Question Paper 2014 is a helpful study resource for understanding important topics and improving exam preparation.