Principles of Marketing Question Paper 2025 [Gauhati University FYUGP BCom 2nd Semester]

This post provides the Gauhati University BCom 2nd Semester Principles of Marketing Question Paper 2025. It follows the FYUGP pattern and is useful for Gauhati University BCom 2nd Semester students who are studying Principles of Marketing as part of their course.

This Gauhati University FYUGP BCom 2nd Semester question paper will help students understand the exam pattern, types of questions, and important topics. It is especially helpful for regular practice and last-minute revision before the examination.

2025

COMMERCE

Paper : BCM0200304
(Principles of Marketing)

Full Marks : 60
Time : 2½ hours

The figures in the margin indicate full marks for the questions.

1. Answer the following by choosing the correct option : 1×8=8

(a) “Marketing is the delivery of standard.”
This definition of marketing has been given by —

(i) Stanton
(ii) Kotler
(iii) Mazur
(iv) Tousley

(b) Bread is an example of —

(i) Emergency goods
(ii) Convenience goods
(iii) Speciality goods
(iv) Impulse goods

(c) Consumer behaviour is affected by —

(i) Income
(ii) Family
(iii) Age
(iv) All of the above

(d) Product diversification is essential to meet changing tastes and desires of which one of the following?

(i) Consumers
(ii) Government
(iii) Sellers
(iv) Policy makers

(e) Introducing a product or service at low price is called —

(i) Prestige pricing
(ii) Psychological pricing
(iii) Penetration pricing
(iv) Skimming pricing

(f) Which of the following is an example of promotion mix?

(i) Trade fairs
(ii) Advertising
(iii) Test marketing
(iv) All of the above

(g) Sales promotion activities are conducted by 

(i) State
(ii) Customer
(iii) Retailers
(iv) Salesmen

(h) What is environment friendly marketing called?

(i) Service marketing
(ii) Green marketing
(iii) Value offering
(iv) International marketing

2. Answer the following questions very briefly : (any six) 2×6=12

(i) State two characteristics of marketing.

(ii) What is product differentiation?

(iii) What is co-branding?

(iv) What is prestige pricing policy?

(v) Write two importance of channels of distribution.

(vi) What is e-tailing?

(vii) What is personal selling?

(viii) Write two factors affecting pricing mix.

(ix) What is consumerism?

(x) State two advantages of direct marketing.

3. Write short answers to the following questions : (any four) 5×4=20

(i) Explain the differences between traditional and modern marketing.

(ii) Explain marketing mix.

(iii) Describe the factors influencing consumer behaviour.

(iv) Describe the market positioning concept.

(v) Explain the importance of market segmentation.

(vi) Discuss the stages of product life cycle.

(vii) Discuss the various forms of distribution channels.

(viii) Explain the advantages of online marketing.

4. Answer the following questions : (any two) 10×2=20

(i) Discuss the various environmental forces influencing marketing.

(ii) What is consumer behaviour? Discuss the consumer buying decision process with examples. 3+7=10

(iii) Explain the different basis for classification of products. Discuss the functions of labelling of products. 3+7=10

(iv) Describe the objectives of pricing. Explain the pricing policies which can be adopted by a new product. 5+5=10

(v) What is promotion mix? Discuss the factors affecting promotion mix decisions.

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