Principles of Marketing Notes, Important Questions 2025 [Gauahti University FYUGP BCom 2nd Sem]

Marketing is the Heartbeat of any business, playing a pivotal role in connecting products or services to consumers. The Gauhati University FYUGP 2nd-semester BCom course at Guwahati University delves into the intricacies of marketing, equipping students with essential knowledge to navigate the ever-evolving world of commerce. In this page, we will provide Complete Notes of Gauhati University FYUGP BCom 2nd Sem Principles of Marketing 2025 also helpful for 5th Sem Old Course.

Guwahati University FYUGP BCom 2nd Sem

Marketing Complete Notes 2025 [New Updated]

MARKETING COMPLETE NOTES
UNIT - 1	Introduction To Marketing
UNIT - 2	Consumer Behaviour And Marketing Segmentation
UNIT - 3	Product Planning And Pricing
UNIT - 4	Pricing, Distribution Channels And Physical Distribution.
UNIT- 5	(a) Promotion And (b) Recent Developments in Marketing
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About Gauhati University FYUGP BCom 2nd Sem Principles Marketing Notes 2025

Unit 1: Introduction: Nature, scope and importance of marketing; Evolution of marketing; Selling vs Marketing; Marketing mix, Marketing environment: concept, importance, and components (Economic, Demographic, Technological, Natural, Socio-Cultural and Legal.

Unit 2: Consumer Behaviour: Nature and Importance, Consumer buying decision process; Factors influencing consumer buying behaviour.

a. Market segmentation: concept, importance and bases; Target market selection; Positioning concept, importance and bases; Product differentiation vs. market segmentation.

Unit 3: Product: Concept and importance, Product classifications; Concept of product mix; Branding, packaging and labeling; Product-Support Services; Product life-cycle; New Product Development Process; Consumer adoption process.

Unit 4: Pricing: Significance. Factors affecting price of a product. Pricing policies and strategies.

c. Distribution Channels and Physical Distribution: Channels of distribution meaning and importance; Types of distribution channels; Functions of middle man; Factors affecting choice of distribution channel; Wholesaling and retailing; Types of Retailers; e-tailing, Physical Distribution.

Unit 5: a. Promotion: Nature and importance of promotion; Communication process; Types of promotion: advertising, personal selling, public relations & sales promotion, and their distinctive characteristics; Promotion mix and factors affecting promotion mix decisions;

b. Recent developments in marketing: Social Marketing, online marketing, direct marketing, services marketing, green marketing, Rural marketing; Consumerism.