DU Principles of Marketing Solved Question Paper 2022 [Dibrugarh University B. Com 5th Sem]

  Dibrugarh University B. Com 5th Sem Solved Question Papers CBCS Pattern

5th SEM TDC POM (CBCS) C 511

Principles of Marketing Solved Question Paper 2022 (Nov/Dec)

COMMERCE (Core)

Paper: C-511 (Principles of Marketing)

Full Marks: 80

Pass Marks: 32

Time: 3 hours.

The figures in the margin indicate full marks for the questions.

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1. (a) State whether the following statements are True or False:                  1x3=3

(1) Consumer is the king in modern concept of marketing.True

(2) Market segmentation is based on behavioural differences.True

(3) Leader’s opinion does not influence consumer’s behaviour.False

Explanation:- 

(1) True. The customer is the central focus of modern marketing, and businesses must strive to understand and meet their needs and wants in order to be successful.

(2) True. Market segmentation is the process of dividing a market into smaller, more manageable segments based on common characteristics, such as demographics, behaviors, and psychographics. This allows businesses to tailor their marketing messages and strategies to specific segments, which can be more effective than trying to reach everyone with a single message.

(3) False. Leader's opinion does influence consumer's behaviour. In fact, leaders can have a significant impact on consumer behavior, both through their explicit endorsements of products or services and through their more subtle influence on social norms and values. For example, a celebrity endorsement of a product can lead to a significant increase in sales, while a leader's condemnation of a particular behavior can lead to a decrease in that behavior.

(b) Fill in the blanks of the following:                       1x3=3

(1) Modern concept of marketing is always customer  oriented.

(2) The objective of sales promotion is to improve market shares.

(3) Label helps in avoiding the product confusion.

(c) Very short answer-type questions:                     1x2=2

(1) Write one importance of packaging.

Ans:- Packaging protects and preserves products.

(2) Who is a marketer?

Ans:- A marketer is someone who promotes or sells products/services to consumers.

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