Principles of Marketing Question Paper 2024 [Gauhati University BCom FYUGP NEP 2nd Sem]

In this post, you will get a complete overview of the Principles of Marketing question paper 2024 Gauhati University's FYUGP NEP 2nd Semester (2024). Whether you're looking for the paper pattern, key topics, or helpful insights to prepare effectively. This Previous Year question paper will help 2nd-semester students understand the exam pattern, focus on important topics, and prepare effectively for scoring better in the Gauhati University Principles of Marketing subject under the BCom 2nd Sem FYUGP NEP Exam.

1 (Sem-2) BCM 3

2024

COMMERCE

Paper: BCM0200304

(Principles of Marketing)

Full Marks: 60

Time: 2½ hours

The figures in the margin indicate full marks for the questions.

Answer either in English or in Assamese.

1. Answer the following by choosing the correct option: 1×8=8

(a) Marketing refers to

(i) goods distribution

(ii) exchange of goods and services

(iii) sale of product

(iv) All of the above

(b) Which one of the following is related to micro-environmental forces?

(i) Demographic 

(ii) Marketing intermediaries

(iii) Economic

(iv) Socio-cultural

(c) Consumer behaviour is affected by 

(i) family

(ii) age 

(iii) income 

(iv) All of the above

(d) Which of the following is not a type of marketing concept?

(i) Production concept

(ii) Supplier concept 

(iii) Selling concept

(iv) Societal marketing concept

(e) Form of testing markets and getting customer feedback of promising ideas is called

(i) idea generator

(ii) concept testing

(iii) product testing

(iv) test marketing

(f) Fast food outlets like Pizza Hut is an example of which marketing technique?

(i) Product franchising

(ii) Business-format franchising

(iii) E-Commerce

(iv) Retailing

(g) A company that attaches the same brand name to all of its products is called

(i) family brand

(ii) individual brand

(iii) Geographic brand

(iv) Service brand

(h) Which of these is not an advertising goal?

(i) Attention

(ii) Desire

(iii) Adoption

(iv) Action

2. Answer the following questions very briefly: (any six) 2×6=12

(i) State two importances of marketing.

(ii) What is target market selection?

(iii) What do you understand by buying motives?

(iv) Briefly explain the role of packaging.

(v) What is e-tailing?

(vi) State two pricing objectives. 

(vii) Write two differences between goods marketing and services marketing.

(viii) What is consumerism?

(ix) What is green marketing? 

(x) What do you mean by personal selling?

3. Write short answers to the following questions: (any four) 5×4=20

(i) Explain the functions of marketing. 

(ii) Explain the significance of the study of consumer behaviour. 

(iii) Describe the differences between product differentiation and market segmentation.

(iv) Explain the various product support services available to consumers.

(v) Describe the factors affecting pricing of a product. 

(vi) Discuss the different types of distribution channels with examples. 

(vii) Explain the elements of promotion mix. 

(viii) Explain the advantages of rural marketing.

4. Answer the following questions: (any two) 10×2=20

(i) What is marketing mix? Explain about the 7P's. of marketing mix. 3+7=10

(ii) Discuss the different methods of market segmentation with suitable examples.  3+7=10 (iii) What is a new product? Explain the various steps involved in new product development process. 

(iv) Discuss the major pricing policies adopted by companies. 

(v) Highlight the importance of advertising. In this context explain how marketing goals are not with celebrity endorsements. 5+5=10 

-000-

Must Explore: GU B.Com 2nd Semester FYUGP Notes, Question Papers, Solved Papers (PDFs)