In this blog post, we bring you the detailed Latest syllabus structure of Business Communication (AEC 3) which is the Common for each of the major subjects offered in the 5th semester under the B.Com Four-Year Undergraduate Programme (FYUGP) as per the National Education Policy (NEP) guidelines. This will help you stay ahead in your preparation, plan your studies effectively, and understand the core areas of learning for your chosen major.
5th Semester
Course Name: Business Communication (AEC 3)
Credit: 2
Total Marks: 50
Unit 1: Introduction: Nature of Communication, Process of Communication, Types of Communication (verbal & Non Verbal), Importance of Communication, Different forms of Communication Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers
Unit 2:Business Correspondence: Letter Writing, presentation, Inviting quotations, Sending quotations, Placing orders, Inviting tenders, Sales letters, claim & adjustment letters and social correspondence, Memorandum, Inter office Memo, Notices, Agenda, Minutes, Job application letter, preparing the Resume.
Suggested Readings:
1. Bovee, and Thill, Business Communication Essentials, Pearson Education
2. Shirley Taylor, Communication for Business, Pearson Education
3. Locker and Kaczmarek, Business Communication: Building Critical Skills, McGraw Hill Education
4. Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas, Effective Business Communication (SIE), McGraw Hill Education
5. Dona Young, Foundations of Business Communication: An Integrative Approach, McGraw Hill Education
6. Raymond V. Lesikar, Marie E. Flatley, Kathryn Rentz, Paula Lentz, and Neerja Pande, Business Communication: Connecting in a Digital World (SIE), McGraw Hill Education
Note: Latest edition of text books may be used.