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2022
COMMERCE
(Regular)
Paper:
COM-RC-1026
(Business
Organisation and Management)
Full Marks: 80
Time: Three
hours
The figures in
the margin indicate full marks for the questions.
Answer either
in English or in Assamese.
1. Answer the
following questions as directed: (any ten) (1 × 10 = 10)
(a) The process of converting
the message into communication symbol is known as (Choose the correct answer)
(i) encoding
(ii) decoding
(iii) transmission
(iv) recoding
(b) Informal communication is
characterised by which of the following distinctiveness? (Choose the correct
answer)
(i) Task-oriented
(ii) People-oriented
(iii) Position-oriented
(iv) Structure-oriented
(c) Motivation is a
stimulation of mind under the management function of (Choose the correct
answer)
(i) directing
(ii) organising
(iii) controlling
(iv) co-ordinating
(d) Control exercised by lower
level managers is (Choose the correct answer)
(i) strategic level control
(ii) tactical level control
(iii) operating level control
(iv) None of the above
(e) Which one of the following
human needs of Maslow's theory also finds recognition in the motivational
theory of McClelland? (Choose the correct answer)
(i) Psychological need
(ii) Security need
(iii) Social need
(iv) Ego need
(f) Which of the following
roles of a manager is important to defeat grapevine? (Choose the correct
answer)
(i) Management role
(ii) Interpersonal role
(iii) Informational role
(iv) Decisional role
(g) Providing information to
top management by financial manager is his/her (Choose the correct answer)
(i) recurring function
(ii) Nonrecurring function
(iii) routine function
(iv) advisory function
(h) Which of the following is
a part of financial decision-making? (Choose the correct answer)
(i) Investment decision
(ii) Financial decision
(iii) Dividend decision
(iv) All of the above
(i) Which of the following is
not included in demographic segmentation of market? (Choose the correct answer)
(i) Gender
(ii) Age
(iii) Education
(iv) Culture
(j) Who introduced the concept
of 'marketing mix'? (Choose the correct answer)
(i) William J. Stanton
(ii) Philip Kotler
(iii) Henry L. Hemen
(iv) N. H. Borden
(k) 'Mobile hand-set' is an
example of (Choose the correct answer)
(i) perishable goods
(ii) non-durable goods
(iii) durable goods
(iv) None of the above
(l) Fast food outlets like KFC
is an example of which marketing technique? (Choose the correct answer)
(i) Product franchising
(ii) Business-format
franchising
(iii) E-commerce
(iv) Retailing
(m) Marketing begins and ends
with ________ (Fill up the gap)
(n) The sole trader's
liability for the debts of the business is________. (Fill up the gap)
(o) The Indian Partnership
Act, _______ which governs the formation and management of partnership
organisation in India. (Fill up the gap)
(p) The maximum number of
partners must be_______ for a firm carrying on banking business. (Fill up the
gap)
(q) A partnership is the
result of an agreement which can be oral or written. (State True or False)
(r) A shareholder is an agent
of the company. (State True or False)
(s) Joint stock company's
shares are easily transferable. (State True or False)
(t) Planning involves an
intellectual exercise. (State True or False)
2. Answer the following
questions briefly: (any five) (2 × 5 = 10)
(a) What is service sector?
(b) What is globalisation?
(c) What do you mean by
outsourcing?
(d) Define sole trading
business.
(e) Write a note on joint
Hindu family firm.
(f) What is matrix
organisation?
(g) What is delegation of
authority?
(h) Define leadership.
(i) What is SEBI?
(j) What is E-commerce?
3. Write short answers to
any four of the following: (5 × 4 = 20)
(a) Write a note on social
responsibility of business.
(b) Write the features of
franchising.
(c) Write the importance of
delegation of authority.
(d) What are the problems
associated with small enterprises? Explain.
(e) State the merits and
demerits of equity share.
(f) Write a note on 'Make in
India' Movement.
(g) State the limitations of
planning.
(h) Briefly explain the
Herzberg two-factor theory.
4. Write long answers to
any four of the following: (10 × 4 = 40)
(a) Explain the steps of need
in A. H. Maslow's need hierarchy theory of motivation. Also enumerate the
merits and limitations of the theory.
(b) Describe various barriers
to communication. What measures would you suggest to overcome such barriers?
(c) Explain four basic
principles of decision-making. Also state the approaches in decision-making.
(d) Explain the various bases
of departmentation. Also state the benefits of departmentation.
(e) Define partnership.
Explain its major advantages and disadvantages.
(f) What is sole
proprietorship? State its features. Explain the advantages and limitations of
this form of business organisation.
(g) Define human resource
management. Explain its functions.