GU Consumer Behaviour 2014 Question Paper [Gauhati University FYUGP BCom 5th Sem Marketing Major]

If you are studying in the B.Com 5th Semester under Gauhati University (FYUGP NEP system), here is the Consumer Behaviour question paper 2014 for Marketing Major students. This Gauhati University BCom Consumer behaviour paper will help you to understand the exam pattern, marks distribution, and the type of questions that usually come in the exam.

Practicing old and sample question papers is one of the best ways to prepare for Gauhati University FYUGP BCom 5th sem (Marketing Major) Consumer Behaviour exams. It improves your writing speed, time management, and also gives you confidence.

Basically this Gauhati University Consumer Behaviour Question Paper 2014 is Non-CBCS but now very helpful for Gauhati University FYUGP BCom 5th sem Marketing Major Students so, read this paper top to bottom.

Gauhati University  Consumer Behaviour Question Papers Non CBCS Pattern

2014 (May)

COMMERCE (Speciality)

Papers (Consumer Behaviour)

Full Marks: 80

Pass Marks: 32

Time: 3 hours

The figures in the margin indicate full marks for the questions.

1. State whether the following statements are True or False:                  1x8=8

a)      Innate needs are also called secondary needs.

b)      Internal search means retrieval of knowledge of memory.

c)       Awareness about a particular brand is the first stage in the decision-making process.

d)      Complex decision-making is used incase of inferior or regularly purchased products.

e)      Reference groups provide points of comparison to evaluate attitudes and behaviour.

f)       There is a very close relationship between age and social class.

g)      Individual buying behaviour differs from organizational buying behaviour.

h)      The pricing costs include psychological as we as monetary costs.

2. Write short notes on (any four):       4x4=16

a)      Reference groups.

b)      Need recognition.

c)       Personality.

d)      Consumer protection.

e)      Self-concept.

f)       Perception.

3. (a) What do you understand by ‘consumer behaviour’? Explain the importance of understanding consumer behaviour.             4+8=12

Or

(b) Discuss the major factors that influence consumer behaviour.         12

4. (a) Define information processing. Explain the various stages of information processing in consumer behaviour. 4+7=11

Or

(b) Write a comprehensive note on ‘consumer need and motivation’.                11

5. (a) Discuss the socio-cultural factors of consumer behaviour.                             11

Or

(b) Analyze the role of family in consumer decision-making.

6. (a) Discuss the psychological factors of consumer behaviour.              11

Or

(b) How the economic circumstances and lifestyle of consumers influence the behaviour of consumer?            5.5+5.5 =11

7. (a) Explain the Howard Sheth model of consumer behaviour.                             11

Or

(b) Define organizational buying behaviour. Describe in brief the different steps of organizational buying behaviour. 4+7=11

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Also Read:

• GU BCom Consumer Behaviour Paper 2014
• GU BCom Consumer Behaviour Paper 2015
• GU BCom Consumer Behaviour Paper 2016
• GU BCom Consumer Behaviour Paper 2017
• GU BCom Consumer Behaviour Paper 2018
• GU BCom Consumer Behaviour Paper 2019
• GU BCom Consumer Behaviour Paper 2021
• GU BCom Consumer Behaviour Paper 2022
• GU BCom Consumer Behaviour Paper 2023