GU Consumer Behaviour 2015 Question Paper [Gauhati University FYUGP BCom 5th Sem Marketing Major]

If you are studying in the B.Com 5th Semester under Gauhati University (FYUGP NEP system), here is the Consumer Behaviour question paper 2015 for Marketing Major students. This Gauhati University BCom Consumer behaviour paper will help you to understand the exam pattern, marks distribution, and the type of questions that usually come in the exam.

Practicing old and sample question papers is one of the best ways to prepare for Gauhati University FYUGP BCom 5th sem (Marketing Major) Consumer Behaviour exams. It improves your writing speed, time management, and also gives you confidence.

Basically this Gauhati University Consumer Behaviour Question Paper 2015 is Non-CBCS but now very helpful for Gauhati University FYUGP BCom 5th sem Marketing Major Students so, read this paper top to bottom.

Gauhati University  Consumer Behaviour Question Papers Non CBCS Pattern

2015 (May)

COMMERCE (Speciality)

Papers (Consumer Behaviour)

Full Marks: 80

Pass Marks: 32

Time: 3 hours

The figures in the margin indicate full marks for the questions.

1. (a) State whether the following statements are True or False:                           1x4=4

1)      Consumer behaviour is the reaction of individuals in obtaining and using goods and services.

2)      Acquired buying motives are inborn motives.

3)      Cultural values keep on changing through the passage of time.

4)      Exposure is the first stage in the information search process.

(b) Choose the correct option:               1x4=4

1)      The buying process starts with information search/need recognition.

2)   Organization buying behaviour refers to decision making process in formal/informal organization.

3)      If a person interacts on regular basis with other individuals, then these individuals can be considered as a primary/secondary group.

4)      Marshall/Sigmund Freud was the first person to examine the role of economic factors on human behaviour.

2. Write short notes on any four of the following:         4x4=16

a)      Consumer Involvement.

b)      Participants in the Buying Process.

c)       Role of Family in Consumer Behaviour.

d)      Values and Consumer Behaviour Relationship.

e)      Reference Groups.

3. (a) What is decision making? Explain the consumer decision making process.    4+7=11

Or

(b) What do mean by consumer behaviour? How does it differ from consumption behaviour?     4+7=11

4. (a) Define need recognition. Discuss the factors influencing information search.   4+7=11

Or

(b) What do you understand by buying motives? Classify different kinds of buying motive.    4+7=11

5. (a) Explain how culture and subculture influence the behaviour of consumers.    11

Or

(b) Discuss, in detail, the impact of social class on consumer behaviour.

6. (a) Discuss the personal factors which influence the consumer behaviour.      11

Or

(b) Explain the concept of personality and lifestyle in the context of consumer behaviour.

7. (a) Explain the procedure for consumer behaviour audit.                     12

Or

(b) What do you mean by organizational buying behaviour? Explain its features.     4+8=12

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Also Read:

• GU BCom Consumer Behaviour Paper 2014
• GU BCom Consumer Behaviour Paper 2015
• GU BCom Consumer Behaviour Paper 2016
• GU BCom Consumer Behaviour Paper 2017
• GU BCom Consumer Behaviour Paper 2018
• GU BCom Consumer Behaviour Paper 2019
• GU BCom Consumer Behaviour Paper 2021
• GU BCom Consumer Behaviour Paper 2022
• GU BCom Consumer Behaviour Paper 2023