Brand Management Important Questions 2025 [Gauhati University BCom 5th Sem. NEP FYUGP]

Gauhati University BCom 5th Semester NEP FYUGP Brand Management Important Questions for Exam 2025

This post provides GU BCom 5th Semester Brand Management Important Questions for Exam 2025, prepared strictly according to the NEP FYUGP syllabus of Gauhati University. All questions are selected for exam-oriented preparation and cover all four units of the syllabus.

Here you will find unit-wise 2-mark, 5-mark, and 10-mark important questions of Brand Management for quick revision and effective practice before the university examination.

This content is specially useful for students searching for GU BCom Brand Management Important Questions 2025, Unit-wise Brand Management Questions, NEP FYUGP BCom 5th Semester Notes, and Brand Management Exam Preparation material.

Brand Management Important Questions

Unit I – Brand: Definition, Types, Scope, Evolution & Elements ▼

2-Mark Questions

• Define a brand.
• Define branding.
• State any two functions of a brand.
• Mention any two significances of branding.
• What are brand elements?
• Write two characteristics of a good brand name.
• What is a brand logo?
• What is a brand symbol?
• State any two types of brands.
• What is brand evolution?
• What is the scope of branding?
• What is a trademark?

5-Mark Questions

• Explain the major functions of a brand.
• Discuss the significance of branding.
• Explain the types of brands.
• Describe the scope of branding.
• Explain the evolution of brands.
• Discuss the importance of brand elements.
• Explain the features of a good brand.
• Explain the branding process and its stages.
• Explain the objectives/need of branding.
• Discuss the role of branding in present-day advertising.

10-Mark Questions

• Define a brand and discuss its functions and significance.
• Explain the types of brands with suitable examples.
• Discuss the scope of branding in detail.
• Explain the evolution of brands and factors influencing it.
• Discuss brand elements in detail.
• Explain the branding process.
• Compare generic brand and expected brand.
• Explain the brand life cycle.

Unit II – Brand Extension, Identity, Image, Equity & Personality ▼

2-Mark Questions

• Define brand extension.
• State any two types of brand extension.
• Mention two key factors for successful brand extension.
• Define brand identity.
• What are brand associations?
• What is brand image?
• Define brand equity.
• What is brand personality?

5-Mark Questions

• Explain the meaning and types of brand extension.
• Discuss the key factors for successful brand extension.
• Explain brand image with points.
• Define brand equity and explain its importance.
• Explain brand personality with examples.
• Discuss merits and demerits of brand extension.
• Differentiate between line extension and brand extension.
• Explain the steps in building a successful brand extension strategy.
• Explain David Aaker's model of brand identity.
• Explain the brand identity prism.

10-Mark Questions

• Explain brand extension with types and success factors.
• Discuss brand image and its role.
• Explain brand equity and its importance.
• Explain brand personality with examples.
• Discuss merits and demerits of brand extension in detail.
• Discuss Aaker's model of brand identity.
• Explain the brand identity prism.

Unit III – Brand Positioning & Brand–Customer Relationship ▼

2-Mark Questions

• Define brand positioning.
• What is market segmentation?
• What is repositioning?
• What is brand–customer relationship?

5-Mark Questions

• Explain brand positioning.
• Explain market segmentation and positioning.
• Discuss strategies of brand positioning.
• Explain successful brand repositioning.
• Discuss brand–customer relationship.

10-Mark Questions

• Explain brand positioning and its strategies.
• Discuss market segmentation and brand positioning.
• Explain brand repositioning with examples.
• Discuss brand–customer relationship and its importance.

Unit IV – Brand Management Process, Retail Branding & Global Branding ▼

2-Mark Questions

• Define brand management.
• What is brand planning?
• What is retail branding?
• What is global branding?

5-Mark Questions

• Explain the brand management process.
• Discuss the importance of brand planning.
• Explain retail branding in India.
• Discuss positioning strategies for retail brands.
• Explain global branding.

10-Mark Questions

• Explain the brand management process in detail.
• Discuss the importance of brand planning.
• Explain retail branding in India with positioning strategies.
• Discuss global branding with advantages and challenges.

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Last Words

We hope these Brand Management Important Questions for GU BCom 5th Semester help you in your exam preparation and quick revision. Practice all units regularly, focus on important long-answer questions, and revise definitions properly for better performance in the examination. Share this with your friends for collective preparation