Consumer Behaviour Question Paper 2025 [Gauhati University University FYUGP BCom 5th Sem]

If you are a B.Com 5th Semester student of Gauhati University, this post will help you a lot. Here we are sharing the Consumer Behaviour Question Paper 2025 for Marketing Major under the NEP FYUGP.

This question paper is useful for students preparing for the upcoming Gauhati University BCom 5th Sem Consumer Behaviour exam.

Commerce (Marketing)
BCM0500604 – Consumer Behaviour
Year: 2025
Time: 2.5 Hours
Full Marks: 60

1. Answer the following as directed. 1x8=8

1. Consumer behaviour is affected by
   (i) Family
   (ii) Age
   (iii) Income
   (iv) All of the above

2. Social class, religion, race, culture, etc. are significant variables for ______ segmentation of markets.
   (Fill in the blank)

3. Which one of the following is not a participant in the consumer buying process?
   (i) Initiator
   (ii) Purchaser
   (iii) User
   (iv) Supplier

4. Which of the following is not a psychological factor of consumer behaviour?
   (i) Motivation
   (ii) Family income
   (iii) Attitude
   (iv) Perception

5. Consumer behaviour is a ______ process.
   (Fill in the blank)

6. Which one of the following is not an economic factor of consumer behaviour?
   (i) Consumer credit
   (ii) Family income
   (iii) Reference group
   (iv) Standard of living

7. Which of the following is not a biological factor of personality?
   (i) Heredity
   (ii) Physical feature
   (iii) Brain
   (iv) Home environment

8. Sales research is not a component of consumer research.
   (State whether the statement is True or False)

2. Answer any six of the following question: 2x6=12

1. What is personality?

2. Write about consumer attitude.

3. What is consumer motivation?

4. What is a reference group?

5. What is consumer behaviour?

6. Give two examples of negative motivation in consumer behaviour.

7. What is market segmentation?

8. What is social class?

9. Write two features of culture.

10. What is socialization?

3. Answer any four of the following question. 5x4=20

1. Explain the importance of market segmentation in consumer behaviour.

2. Explain the different roles that a person can play in a buying decision.

3. “Consumer behaviour is an interdisciplinary .” Explain the statement.

4. How do reference groups influence consumer buying behaviour? Explain.

5. Explain the different components of the Tri-Component Attitude Model with suitable examples.

6. Explain the role of personality in influencing consumer behaviour.

7. Explain the concept of variety- and novelty-seeking behaviour of consumers with examples.

8. Explain the importance of studying consumer behaviour.

4. Answer any two of the following question. 10x2=20

1. Discuss the stages of the consumer buying process with a suitable diagram.

2. Discuss the role of social class and culture in shaping consumer behaviour.

3. Discuss the steps involved in the consumer research process.

4. Discuss the various factors influencing consumer behaviour.

5. Discuss the classification of innovation with suitable examples.

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Must Visit: GU BCom 5th Semester All Study Materials,Solved Papers

Why This Question Paper Is Useful

i) It helps you understand the exam pattern
ii) You can see the type of questions asked
iii) Helpful for revision before exams
iv) Very useful for Accounting Major students
v) Good for practice and confidence

How This Question Paper Helps in Exam Preparation

By reading this question paper, students can understand important topics and mark distribution. Practicing previous year question papers helps in writing better answers and managing time during the exam.

Frequently Asked Questions (FAQs)

Q1. Where I can get this Consumer Behaviour paper in pdf?
Ans: This question paper is for B.Com FYUGP 5th Semester students available in the treasure notes website.

Q2. Where I can get Solution of this Consumer Behaviour Question Paper 2025?
Ans: You can get free solution of this complete Consumer Behaviour Question Paper only on the treasure notes website. 

Q3. Is this question paper based on the FYUGP syllabus?
Ans: Yes, this question paper follows the FYUGP syllabus and exam pattern 2025 of Gauhati University.

Q4. Where can I get Complete Solution of BCom 5th Sem Major Subjects for free?
Ans: Please do visit our main page of Gauhati University FYUGP BCom 5th Sem link given below.

Q5. Can other B.Com students use this question paper?
Ans: Yes, other B.Com students can also refer to it, but it is mainly useful for Marketing Major students.

Final Note

This Gauhati University B.Com FYUGP 5th Semester Marketing Major Consumer Behaviour Question Paper 2025 pdf is a useful resource for exam preparation. Practice it properly to score better marks.

Best of luck for your exam 👍