Advance Marketing Management Question Paper 2025 [Dibrugarh University BCom 4th Sem. NEP]

Dibrugarh University BCom 4th Semester Advance Marketing Management Question Paper 2025 is provided here for students preparing for upcoming examinations. In this post we have provided the Dibrugarh University BCom 4th Semester Advance Marketing Management Question Paper 2025 which is very helpful in exam preparation as it gives you clear idea about Dibrugarh University BCom 4th Semester NEP FYUGP Question Paper pattern and type of questions asked. By using it you can score good marks. You can also access this question paper solution click here.

ADVANCE MARKETING MANAGEMENT

Dibrugarh University BCOM 4th Semester (NEP Syllabus)

June 2025 Examination

COMMERCE (Core)

Full Marks: 60, Time: 2 Hours

The figures in the margin indicate full marks for the questions.

1. (a) State whether the following statements are True or False: (1×3 = 3)

(i) Marketing is producer-oriented.

(ii) Information search is the first stage of consumer buying decision process.

(iii) Personal selling is a two-way communication.

(b) Fill in the blanks of the following: (1×3 = 3)

(i) The product mix is three-dimensional—breadth, __________ and consistency.

(ii) Setting a very high price for a new product initially is known as __________.

(iii) __________ identifies the product and distinguishes it from other competing products.

2. Write short notes on any three of the following: (4×3 = 12)

(a) Marketing environment (b) Marketing mix

(c) Social marketing  (d) Online marketing (e) Product mix

3. (a) Define marketing and state its objectives and importance in today's world. (2 + 4 + 4 = 10) OR

(b) What is market segmentation? Discuss the bases for market segmentation. What will be the suitable base for the marketing of television? (2 + 4 + 4 = 10)

4. (a) What is consumer behavior? Explain the process of consumer buying decision. (3 + 7 = 10)

OR

(b) Describe the various internal and external forces that influence the pricing strategy of a firm. (5 + 5 = 10)

5. (a) What do you mean by promotion? Discuss the components of promotion mix. (3 + 7 = 10)

OR

(b) Define marketing research. Enumerate the techniques used in marketing research. (3 + 7 = 10)

6. (a) What is meant by product life cycle? Describe how marketing strategies change during the different stages of the product life cycle (PLC). (4 + 8 = 12)

OR

(b) What is channel of distribution? Discuss the factors influencing the choice of channels of distribution. (4 + 8 = 12)

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