AHSEC Class 12 Salesmanship and Advertising Question Paper'2019 | HS 2nd Year Salesmanship and Advertising Question Paper'2019

 AHSEC Class 12 Salesmanship and Advertising Question Paper 2019

Full Marks – 100

Pass Marks – 30

Time – Three hours

The figures in the margin indicate full marks for the questions.

1. Answer as directed : 1×8=8

a)         Advertising agencies only prepare advertising plan. (Indicate whether True or False)     1

b)         The basic objective of advertisement is to create _______for the goods/services. (Fill in the blank)            1

c)           Newspaper is an indoor/outdoor media of advertisement.  (Choose the correct word)     1

d)          “Personal selling and salesmanship are synonymous terms”.            (Indicate whether True or False)           1

e)         “Radio advertisement is direct/indirect advertising”. (Choose the correct answer)           1

f)          What is creative Salesmanship ?                                                  1

g)         “Identification of target group is not the subject matter of market research”. (Indicate whether True or False)          1

h)         Good health is a physical/mental trait of a salesman. (Choose the correct word)          1

2. What is ‘ Topical Copy’ ?                                                                         2

3. What is sales report ?                                                                                      2

4. What is meant by “Patronage buying motives” ?                                                   2

5. Mention two services rendered by an advertising agency.                                      2

6. What is “Real response” in advertising ?                                                                2

7. Write a note on Public Relation Department.                                                         3

8. Briefly write the nature of Salesmanship.                                                               3

9. What is the importance of consumer protection ?                                                  3

10. What is meant by sales territory ? Why is it required ?                                   2+1=3

11. Write a note on the conference method of Salesman training.                                            3

12. What are the ways of evaluating the performance of a salesman ?Discuss in brief.             5

13. Write a short note on “Commission on Quota basis.”                                            5

14. What is “Buying Motive” ? What are the types of buying motive ?                       2+3=5

15. Write a note on the methods of recruitment of salesman.                                          5

16. What are different forms of publicity ? Discuss.                                                   5

17. Discuss the role of consumer organisations and NGOs with regard to consumer protection.     5

18. What are the factors that affect the buying motives in advertising ?              5

19. (a) Discuss the functions of advertising department.                                     8

Or

(b) How does effectiveness of advertisement evaluated ? Explain.

20. (a) Discuss the essentials of a good advertising copy.                                   8

Or

(b) Discuss the functions of the various departments of Sales Organisations.                 8

21. Discuss the objectives of Market Research.                                        8

22. Discuss the merits and demerits of Salesmanship.                              8 

*******

AHSEC HS 2nd Year Salesmanship and Advertising Question Papers 

The previous year questions will help the students who are preparing for the AHSEC exam. Students who want to improve their exam preparation can Read Class 12th Salesmanship and Advertising Question Papers. Students who are looking for previous year question papers must download these question papers for preparation. These questions will help you improve your performance in class 12 exam.

AHSEC Class 12 Salesmanship and Advertising Question Papers (Year-wise)

2022	2020	2019	2018	2017
2016	2015	2014	2013	2012

Also Read:  Salesmanship and Advertising Syllabus 2023