GU Consumer Behaviour 2021 Question Paper [Gauhati University FYUGP BCom 5th Sem Marketing Major]

If you are studying in the B.Com 5th Semester under Gauhati University (FYUGP NEP system), here is the Consumer Behaviour question paper 2021 for Marketing Major students. This Gauhati University BCom Consumer behaviour paper will help you to understand the exam pattern, marks distribution, and the type of questions that usually come in the exam.

Practicing old and sample question papers is one of the best ways to prepare for Gauhati University FYUGP BCom 5th sem (Marketing Major) Consumer Behaviour exams. It improves your writing speed, time management, and also gives you confidence.

Basically this Gauhati University Consumer Behaviour Question Paper 2021 is Non-CBCS and CBCS but now very helpful for Gauhati University FYUGP BCom 5th sem Marketing Major Students so, read this paper top to bottom.

Gauhati University Consumer Behaviour Question Papers CBCS Pattern
Consumer Behaviour Question Papers 2021
COMMERCE
(For Honours/Non-Honours)
Full Marks: 80
Pass Marks: 32
Time: 3 hours.

The figures in the margin indicate full marks for the questions.

1. State whether the following statements are True or False:    1x8=8

(a)   Attitude is an element of psychological factors.

(b)   Cultural values keep on changing through the passage of time.

(c)        Marketing segmentation helps in understanding consumer behaviour.

(d)   Consumer behaviour is the reaction of individuals in obtaining and using goods and services.

(e)   Window dressing attracts customers.

(f)         Exposure is the first stage in the information search process.

(g)   Consumer’s feedback is a useful tool for handling the market situation.

(h)   Busing process starts with information search.

2. Write short notes on any three of the following:        4x3=12

(a)   Consumer involvement.

(b)   Decisions rules.

(c)        Buyers Black Box.

(d)   Sub-culture.

(e)   Life cycle of consumers.

3. (a) What do you mean by consumer behaviour? How does it differ from consumption behaviour?     4+8=12

Or

(b) Critically analyze the process of consumer decisions. 12

4. (a) What do you understand by information search? Discuss the factors influencing information search.  4+8=12

Or

(b) What do you understand by buying motives? Discuss the importance of consumer motivation.          4+8=12

5. (a) What do you understand by reference groups? Discuss about the groups of consumers who are easily influenced by reference groups.  4+8=12

Or

(b) Discuss in detail the impact of social class on consumer behaviour. 12

6. (a) Discuss in detail how socio-cultural factors influence consumer behaviour. 12

Or

(b) Discuss the personal factors which influence the consumer behaviour.          12

7. (a) Explain the concept of personality and lifestyle in the context of consumer behaviour.      12

Or

(b) Discuss the psychological factors of consumer behaviour.    12

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Also Read:

• GU BCom Consumer Behaviour Paper 2014
• GU BCom Consumer Behaviour Paper 2015
• GU BCom Consumer Behaviour Paper 2016
• GU BCom Consumer Behaviour Paper 2017
• GU BCom Consumer Behaviour Paper 2018
• GU BCom Consumer Behaviour Paper 2019
• GU BCom Consumer Behaviour Paper 2021
• GU BCom Consumer Behaviour Paper 2022
• GU BCom Consumer Behaviour Paper 2023