GU Consumer Behaviour 2022 Question Paper [Gauhati University FYUGP BCom 5th Sem Marketing Major]

If you are studying in the B.Com 5th Semester under Gauhati University (FYUGP NEP system), here is the Consumer Behaviour question paper 2022 for Marketing Major students. This Gauhati University BCom Consumer behaviour paper will help you to understand the exam pattern, marks distribution, and the type of questions that usually come in the exam.

Practicing old and sample question papers is one of the best ways to prepare for Gauhati University FYUGP BCom 5th sem (Marketing Major) Consumer Behaviour exams. It improves your writing speed, time management, and also gives you confidence.

Basically this Gauhati University Consumer Behaviour Question Paper 2022 is Non-CBCS and CBCS but now very helpful for Gauhati University FYUGP BCom 5th sem Marketing Major Students so, read this paper top to bottom.

Consumer Behaviour Consumer Behaviour Question Papers 2022

Gauhati University CBCS Pattern

2022

COMMERCE

(For Honours/Non-Honours

(Marketing) (Consumer Behaviour)

Full Marks: 80

Pass Marks: 32

Time: 3 hours

The figures in the margin indicate full marks for the questions

1. (a) State whether the following statements are True or False:              1x3=3

(1) Consumer behaviour refers to the action and decision processes of people who purchase goods and services for personnel consumption.

(2) Information search process includes six stages.

(3) Social classes are groups of people whose behaviour and lifestyles are different.

(b) Fill in the blanks:                1x3=3

(1) _______ approach is the best approach for studying consumer behaviour.

(2) _______ is socially acquired.

(3) _______ helps in better understanding consumer behaviour.

(c) Write very short answers of the following questions:         1x2=2

(1) What is social marketing?

(2) What is self-image?

2. Write short notes on any three of the following:        4x3=12

(a) Self-concept.

(b) Buyers black box.

(c) The Nicosia Model.

(d) Types of reference group.

(e) Different roles of consumer behaviour.

3. (a) Explain how consumer decision making changes as purchase involvement increases.   12

Or

(b) What do you mean by consumer behaviour? Discuss various stages of family life and its buying behaviour.  4+8=12

4. (a) Explain briefly the concept of consumer research. Discuss the process undertaken in conducting consumer research. 4+8=12

Or

(b) “Marketers do not create needs, needs pre-exist marketers.” Discuss.           12

5. (a) Why is it important for a marketer to study the culture? Discuss the elements of culture that influence consumer behaviour.      6+6=12

Or

(b) What is social class? Discuss the relationship between social class and consumer behaviour.   4+8=12

6. (a) What do you understand by group? Explain the different types of groups that influence consumer behaviour. 2+10=12

Or

(b) What do you mean opinion leadership? Discuss the importance and characteristics of an opinion leader. 2+5+5=12

7. (a) Explain the concept of perception. Also explain the difference between perception and sensation.      4+8=12

Or

(b) Discuss the components and sources of attitude of a consumer towards a product.  6+6=12

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