Gauhati University Principles of Marketing Question paper 2022
Here in this page you will get to see Gauhati University Principles of Marketing Question Paper'2022 B.com 5th semester CBCS Pettern but this Question paper is also very helpful for the FYUGP NEP 2ND SEM STUDENTS Syllabus is same as previous.
Principles of Marketing Question Paper 2022
COMMERCE (Honours)
Paper: COM-HC-5016
(Principles of Marketing)al
Full Marks: 80
Time: Three hours
The figures in the margin indicate full marks for the questions.
Answer either in English or in Assamese.
1.Answer the following as directed: (any ten) (1 × 10 = 10)
(i) Which of the following is not included in psychographic segmentation of markets?
(a) Personality
(b) Lifestyle
(c) Attitude
(d) Culture
(ii) Which one of the following is related to micro-environmental forces?
(a) Demographic
(b) Marketing intermediaries
(c) Economic
(d) Socio-cultural
(iii) Television is an example of:
(a) Emergency goods
(b) Convenience goods
(c) Shopping goods
(d) Impulse goods
(iv) Consumer behaviour is affected by:
(a) Family
(b) Age
(c) Income
(d) All of the above
(v) Sales promotion activities are conducted by:
(a) Producers
(b) Wholesalers
(c) Retailers
(d) Government
(vi) Which one of the following is not a component of product planning?
(a) Product innovation
(b) Product diversification
(c) Product standardisation
(d) Product branding
(vii) Which one of the following is not an advertising goal?
(a) Attention
(b) Desire
(c) Adoption
(d) Action
(viii) Product simplification is the process of:
(a) Increasing the product line
(b) Changing the product line
(c) Reducing the product line
(d) Amending the product line
(ix) Which one of the following is included in sales promotion?
(a) Personal selling
(b) Exhibition
(c) Advertising
(d) Publicity
(x) Which one of the following is not an uncontrollable factor of the marketing environment?
(a) Economic growth
(b) Level of education
(c) Marketing mix
(d) Price policy
(xi) The strategic use of a brand's equity in which the marketer leverages the brand's good name to buy something new is:
(a) Co-branding
(b) Brand extension
(c) Line extension
(d) Product extension
(xii) Form of testing markets and getting customer feedback of promising ideas is called:
(a) Idea generation
(b) Concept testing
(c) Product testing
(d) Test marketing
(xiii) A company that attaches the same brand name to all of its products is called ______. (Fill in the blank)
(xiv) Under ______ pricing policy, a very high price is set for a new product initially and gradually the price is reduced as competitors enter the market. (Fill in the blank)
(xv) The first step in new product development is ______. (Fill in the blank)
(xvi) Social class, religion, race, culture, etc., are significant variables for ______ segmentation of markets. (Fill in the blank)
(xvii) A ______ provides written information about the product, its features, composition, performance, etc. (Fill in the blank)
(xviii) Segmentation of consumers based on factors like climatic zone, continent/country, region, state, etc., constitutes ______ segmentation. (Fill in the blank)
2. Answer the following questions: (any five) (2 × 5 = 10)
(i) What is marketing environment?
(ii) What is trademark?
(iii) What is direct marketing?
(iv) What is branding?
(v) What is social marketing?
(vi) What is green marketing?
(vii) What is sales promotion?
(viii) What is rural marketing?
(ix) What is skimming price?
(x) What is market segmentation?
3.Answer any four of the following: (5 × 4 = 20)
(i) Explain the distribution policies which are generally adopted by manufacturers.
(ii) Briefly explain the functions of packaging.
(iii) Explain the importance of marketing.
(iv) Explain the importance of market segmentation.
(v) Explain the advantages of packaging.
(vi) Explain the significance of channels of distribution in marketing.
(vii) Explain the significance of the study of consumer behaviour.
(viii) Explain the advantages of direct marketing.
4. Answer any four of the following: (10 × 4 = 40)
(i) What is marketing mix? Explain the '7Ps' of marketing mix.
(ii) Discuss the various concepts of marketing.
(iii) Discuss the different bases used for market segmentation.
(iv) What is the product life cycle? Explain the different stages of the product life cycle.
(v) What is pricing? Discuss the factors influencing product pricing decisions.
(vi) Discuss the various environmental forces influencing marketing.
(vii) What is the channel of distribution? Explain the factors affecting the choice of distribution channels.
(viii) Discuss the factors influencing consumer behaviour.
(ix) Explain the elements of the promotion mix. Distinguish between advertisement and publicity.
(x) What is new product development? Explain the steps in the new product development process.
-000-
Also Visit :
DEMO